Shopping Malls of the FUTURE

What will be the future of THE RETAIL SHOPPING MALL?

With the advent of the Shopping Mall on the internet, a cultural change is slowly happening that will impact the economic stability of the once famous retail shopping malls across America, and possibly the world.

In one city after another we keep hearing that Shopping Malls are closing down. There is even a web site that tracks closings and conversions of covered shopping malls. With the economic pressures of today people are driving less due to the extreme fuel prices, staying closer to home for vacations, and in general cutting back on spending. This, to a large degree, is a shift in the cultural makeup that we grew up with by “going to the mall”.

There are over 1,000 large malls in the United States. What will happen to all those massive malls across the country as they start to fade into obsolescence? Developers are trying to find alternative solutions such as multipurpose community space and mixed use centers by redesigning them to add pedestrian walkways, outdoor dining, and even residential units. There goes the shopping mall as we knew!

Redeveloping the Retail Shopping Mall into usable centers of some kind is reversing the process of urban sprawl. Mall’s, once surrounded by parking lots and located far from residential neighborhoods, encouraged the expansion of the travel culture. Current economic pressures are forcing a change in this culture. These sprawling malls present an opportunity to revive neighborhoods in suburbs around a central location. The challenge is to find an appropriate solution for each unique situation.

In some instances however, abandoned malls aren’t able to be redeveloped. Whether it is caused by new owners going out of business or poor construction, some must be demolished. An alternative solution is deconstruction.

This brings us to the question of how will people shop in the future? Retail stores will not disappear, however, this author feels that shopping on the internet will take the place of the retail shopping malls. People want convenience when shopping and the home computer will provide that for all shoppers.

There are online shopping malls today. However, upon observation, the web sites that profess to be “Online Shopping Malls” are really only retail stores selling specific products to consumers. There is no real presentation of the shopping mall environment when compared to the retail shopping mall that we came to know and love in the past.

Well today there are two that exist; http://www.Days-of-Wine-and-Roses-Gifts.com and http://www.i-shopping-mall.com. On observation these web sites do bear some resemblance to a retail shopping mall. As these sites mature, there is no doubt that the owners are branding a solution and a concept that will replace the retail shopping mall.

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