Posts Tagged ‘ levis ’

The Blue Jean Bonanza

November 23, 2009
By system

Blue Jeans of ‘waist overallys’ were invented back in 1873 by Levi Straus and Jacob Davis. They were first designed and marketed as ‘work pants’ or ‘waist overall’. The term ‘Jeans’ wasn’t really used until the 1960s to refer to these overall trousers. When I was growing up there were only thress major brands of...
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